Kellogg’s Corn Flakes
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Posted by Efi Antoniou in Non Famous section |
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Corn Flakes were one of the first cereals made by health enthusiasts in the late nineteenth century at Battle Creek, Michigan, USA. Corn flakes are a food made by combining cooked corn along with sugar and vitamins. The dough is rolled and toasted to make the well-known flakes, which feature as a breakfast cereal, served with milk.
Kellogg's was founded as the Battle Creek Toasted Corn Flake Company on February 19, 1906 by Will Keith Kellogg as an outgrowth of his work with his brother John Harvey Kellogg at the Battle Creek Sanitarium. The company produced and marketed the hugely successful Kellogg's Toasted Corn Flakes and was renamed the Kellogg Company in 1922.
The first modern and commercial cereal foods were created by the American Seventh-day Adventists. Strict vegetarian, the Adventists formed the Western Health Reform Institute in the 1860s. The Institute was later renamed the Battle Creek Sanitarium after its location in Battle Creek, Michigan. The Adventists manufactured, promoted, and sold wholesome cereals.
In 1876, at age 24, Dr. John Harvey Kellogg was the superintendent of the Battle Creek Sanitarium in Battle Creek Michigan. He experimented with a number of different grains, including wheat, oats, rice, and maize “corn”. Dr. John Harvey Kellogg, used these recipes as part of a strict vegetarian regimen for his patients, which also included no alcohol, tobacco, or caffeine. The diet he imposed consisted entirely of bland foods, since he believed in sexual abstinence and that spicy or sweet foods would increase passions, while cornflakes would have an antiaphrodisiac property.
In 1880, Dr. Kellogg hired his brother, Will Keith Kellogg, as the Sanitarium?s bookkeeper and business manager. Among his various duties, Will Keith Kellogg assisted his brother in food experiments. In 1894, Will Keith Kellogg accidentally left a pot of boiled wheat to sit. When he returned, he found that the wheat had gone stale, but being on a strict budget, they decided to continue to process it by forcing it through rollers, hoping to obtain long sheets of the dough. When Kellogg rolled the softened wheat and let it dry, each grain of wheat emerged as a large thin flake. What emerged on the other end of the flakes was to change the world forever.
The flakes of grain, served with milk, were a very popular food among the patients. The brothers then experimented with other flakes from other grains. In 1906, Will Keith Kellogg, who served as the business manager of the sanitarium, decided to try to mass market the new food and set up his own company. Corn flakes was their first marketed product. To increase sales, in 1909 he added a special offer, the Funny Jungleland Moving Pictures Booklet, which was made available to anyone who bought two boxes of the cereal. This same premium was offered for 23 years. At the same time, Kellogg also began experimenting with new grain cereals to expand his product line. Rice Krispies, his next great hit, first went on sale in 1929.
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